FerrumОпыт / FeO (Ferrum Experience) is a series of educational videos shot for junior workers of metallurgical plants. In each episode, one common mistake is explained.
The task was to create a full set of visual performances - from common concepts to logos, drawings of the parts of the equipment and to animate them into short educational movies.
Concerning the audienсe, we wanted to create something straight and understandable yet a bit playful and ironic. That explains the chosen color scheme and the homage to cult series loved by many men used in logo design.
Client: largest Ukrainian industrial group
Client: largest Ukrainian industrial group
Each episode contains an animated drawing of discussed manufacturing problem so the task was to create simplified yet precise drawings of the machines and the processes themselves. To understand it, we had videos from the factory and a technical consultant from the client's side.
